Choosing the right licensing model when using stock photography.

the basic differences between royalty free photos and rights managed images

ROYALTY FREE vs RIGHTS MANAGED LICENSES

When choosing a license type beside checking the availability of a specific stock photo for your project, first you need to define the type of use: It is a one of project? Is it going to be re-printed? for how long is the advertising campaign running? Is local or national? And so on... Then you need to refer to your client about exclusive use and usage history for a specific photo. Any photographic agency selling right managed stock images will be able to give you information about previous use of a stock image.

Royalty free stock images.

The larger the campaign, the best value you will get from royalty-free licensing, it is as simple as that. There is absolutely no limit in print quantity, coverage, campaign duration... with royalty free photos. So when producing designs for large scale projects, designers mostly use this type of stock image licensing if their client does not request exclusive use of the photos whether for a territory of an industry. The other benefit of royalty free photos is the value for the creative agency can get as building its own image bank. Many of our clients buy stocks of photo CDs to build up their picture library, thus increasing their quality and value of service to future clients.

Right managed or right protected images.

If your client wants an exclusive stock image there is no other option except using right managed stock images. They can be very expensive when producing large scale campaigns so in some cases you may want to organise shooting your own images and keep 100% exclusive and future usage right. In any case get a quote and all licensing terms and conditions from your photo agency and work out the best deal for your client.


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